Link building an important step in search engine optimization. Many people build a website, and then don’t take the time to promote the website. When you build back links to your site, it becomes stronger, and the search engines will find it easier.

When a search engine sees a lot of incoming links to your site, it looks at that and sees it as a relevant website, since many people are pointing to it.

The question is how do you build back links? Where do you get back links from? There are a lot of different places where you can gain back links.

• You can ask other similar websites if they would like to exchange links.
• You can write articles and submit them to directories, adding in your links.
• You can submit your website to directories.
• You can create special pages like Squidoo pages or Hub pages and add back links to your site
• You can join ‘on-line carnivals’ where similar topics come together and link to each other
• You can add your link as your signature on forums and message boards
• You can do a press release to gain back links
• You can comment on other websites and blogs to get back links.

Regardless of where you get the back links, remember it’s also important to remember to use relevant anchor text link that leads back to your site. You’ll want to target your main key phrase or keyword.

Many people overlook the relevance of link building. When it comes to gaining visibility for your website, link building is an optimum step you don’t want to skip.

One last tip, while link exchanges will help build your links, one way links are even better! If you can get incoming links to your site, while not having to link back to the site linking into you, these are seen as stronger links.

The best service that I have found for 1 way back links is Neurolinker.